Natalie, a Diamond Special Recognition Award-winner for Women and Youth Empowerment through fashion, is based in London. She is recognized for her work as a luxury personal shopper, personal stylist, and contributing fashion editor. In 2017, she launched her blog, Style Icon Collective, to showcase her creative talents and to support fashion, lifestyle, and beauty brands. Natalie's fashion journey began at Harrods and Browns Boutique in London, where she worked as a fashion consultant. In 2004, she furthered her career as a personal shopper at Selfridges and established Style Icon Ltd, a personal shopping company, in 2005. This venture allowed her to travel worldwide for private clients, engage in red-carpet styling, mentor students, and speak publicly at London Fashion Week, Clothes Show Live, and British Airways corporate events. Her ultimate goal is to inspire, motivate, and educate people around the globe through her creative platforms. Natalie holds a BA (Honours) degree in social policy & politics, a PGCE, and a certification in creative writing from Central St Martins.