Natalie Robinson

Award-winning style writer, freelance broadcast fashion stylist, digital creator and founder of ethical brand Shades & Coffee, Natalie Robinson aka Style Icon Nat began her blogging career in 2015 – a natural development after years of personal styling experience.

Style Icon Nat’s freelance work, including celebrity styling and personal shopping, remains an integral part of the Style Icon brand. Since the launch of Style Icon Nat’s luxury lifestyle, fashion and beauty blog – The Lifestyle Collective (TLC), in November 2017, her blog has risen to fame in London, the United States and Italy with a follower reach of over 50K and growing.

Style Icon Nat has collaborated with an established luxury lifestyle, beauty and fashion brands such as:

Additionally, Style Icon Nat supports charity initiatives and emerging brands which has led to several opportunities including sponsored trips to The Micam, Altaroma and White Milano in Italy to review up and coming fashion brands.

Style Icon Nat’s expert style commentary has featured in:


Upon completion of A-Levels in English Literature, Theatre and Psychology, Natalie went on to study for a BA (Hons) degree in Social Policy & Politics at Royal Holloway, University of London. Natalie then pursued a PGCE in teaching supported by a comprehensive creative writing course completed at London’s prestigious Central Saint Martins. It is these academic achievements that Natalie pulls together to create a dynamic platform that covers luxury product reviews, world-class experiences, emerging brands, lifestyle, celebrity style, beauty, and fashion.

“I have a social responsibility to support other positive causes that extend beyond the realm of fashion and beauty, by raising awareness through my blog – The Lifestyle Collective – and creative work as a fashion stylist.” ~ Natalie Robinson aka SIN


Unique Style, Unique Aims

Style Icon Nat’s eclectic style and love of quirky detail mixed with classic undertones are what make her stand out.

Mission Statement

Educate, inspire, and motivate.

Catch up with Style Icon Nat’s most recent adventures on Linktree. Discover her dynamic style, insightful brand and product reviews right here.

Find out more about how to work with Natalie. Photo credit – Emmanuelle Logmo Ngog.



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