5 Tips For Buying A Luxury Watch

5 Tips For Buying A Luxury Watch

Photography : Razumova Photography - Cover Image

Have you ever wondered what makes a person alluring? Such an attribute stems from understated beauty or subtle details. A luxury watch has similar qualities and, thus, elevates your style. It is the ultimate masterpiece of an outfit that reflects decorum, achievement and personal tastes. Owning any luxury timepiece is a worthwhile investment. Here are five tips to consider when buying luxury watches for men:

Where Your Watch With Pride?

(1) A luxury watch holds a good investment value. The four big names you should look for when entering the watch-investing game are Rolex, Audemars Piguet, Richard Mille and Patek Philippe. Such luxury items increase in value over time or hold their value (unlike a car that depreciates).

(2) Timeless quality adds value to any item. It is worth investing in classic chronograph or GMT (Greenwich Mean Time) watches, which are the benchmark for day-to-evening wear. Buy from a recognised retailer, and ensure that your watch comes with the necessary paperwork and receipt to validate its authenticity.

(3) Choose a piece that conveys sprezzatura, like a classic Rolex or Cartier. An understated item suggests effortless style.

(4) Purchase a fit-for-purpose model, such as stainless steel or titanium. Such models are long-lasting.

(5) Wear your luxury watch with pride. You have worked hard for it. Maintenance is critical, so keep your timepiece in its storage case. Also, ensure regular services.

Affordable Luxury Watches

The super-wealthy purchase watches with hefty price tags. Reportedly, Jay-Z owns a Richard Mille worth at least $2.2 million. On the other hand, the average price range of a mid-to-high-end luxury watch is £2,000–£3,000 for most consumers. Not everyone is super-rich, but you can look very stylish without the super expensive price tag. The following are five luxury watches that make for a more affordable investment:

(1) Gucci Skateboard-inspired grip watch. Priced at £1,400

Gucci Luxury Watch
Credit gucci.com

(2) Rolex Oyster Perpetual yellow 36mm variant. Priced at £4,450

Rolex Luxury Watch
Credit  rolex.com

(3) Michael Kors “Oversized Gage Black-Tone And Woven” effort. Priced at £219

Michael Kors Luxury Watch
Credit michaelkors.com

(4) Paul Smith Black Leather Chronograph. Priced at £269

Paul Smith Luxury Watch
Credit paulsmith.com

(5) Thomas Sabo Rebel At Heart Chronograph. Priced at £498

Thomas Sabo Luxury Watches
Credit thomassabo.com

Super Luxury Watches

For your security and that of your children, invest in timeless commodities when you’re in a solid financial position. To work hard in vain is a fool’s game. Instead, work towards building a safety net around yourself to guarantee future financial security. Reportedly, high-net-worth individuals are still buying watches during the pandemic. Work hard, be smart and invest well. Here are five super-luxury watches for the super-wealthy:

(1) Audemars Piguet Flyback Chronograph. Priced at £51,800

Audemars Piguet
Credit audemarspiguet.com

(2) Patek Phillippe 40mm Steel-Case Automatic Watch. Priced at £21,710

Patek Philippe Luxury Watch
Credit patek.com

(3) Piaget. Priced on application

Piaget Luxury Watch
Credit piaget.com

(4) Chanel J12 X-Ray with Sapphire Crystal. Priced at £485,000

Chanel Luxury Watch
Credit chanel.com

(5) Jaeger-Lecoultre 16-Piece limited Edition. Priced at £310,000

Jaeger-Lecoultre Luxury Watch
Credit jaeger-lecoultre.com

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Style Icon Nat

Award-winner of the 2020 UK Enterprise Awards for most innovative celebrity stylist & lifestyle writer, Natalie is London based. Additionally, she is known for her work as a content creator and launched her blog in 2017 - Style Icon Nat's The Lifestyle Collective. The latter consolidated her creative skills and supports lifestyle, fashion and beauty brands. Natalie's fashion journey began in Harrods and Browns - South Molton Street, where she worked as a fashion consultant. In 2004, Natalie continued her fashion career as a personal shopper in Selfridges and set up Style Icon Ltd (a personal shopping company) in 2005. This led to worldwide travel for private clients, red carpet styling, student mentoring, public speaking at LFW, Clothes Show Live and British Airways corporate events. The end goal is to inspire, motivate and educate people globally. Natalie has a BA (Honours) degree in social policy & politics, PGCE and creative writing certification from Central St Martins.


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